Subscriptions start with the offer. This is what makes someone buy - they are interested in a long-term solution or commitment.
Collect data on why they came and what they want. Track reasons why people leave. Identify the products and type of customers that stick around the longest.
When you identify an issue within retention (ie, people churn right away) that can be tied back to your initial offer. There isn’t enough value to keep them, or you’re attracting people to try and cancel right away.
If you see trends in cancelations related to product or customer expectation (ie, ”I thought I’d lose weight faster.”) you can change the initial wording on your product page and onboarding experience. Educating someone on how the subscription works will help retention.
Take what you learn from retention - who stays and who leaves - to either fix leaks in the system or update the offer.
It will always come back to the offer. Give more value, demonstrate that value better, or sell to the people that will value it the most.
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